The Shasta County poverty rate continues to climb dramatically higher than the state & national averages with nearly 1 in 5 residents now below the poverty line. Over 4,000 local residents are either homeless or imminently at risk of homelessness. As the only organization in the county that offers shelter food and clothing services, we are seeing an increased need for funding these and other services.

Beginning March 1st and continuing through April 30th, 2011, The Good News Rescue Mission and the greater Redding community are taking part in the Shasta Community Food Fight, a campaign urging locals to help raise “60,000 meals in 60 days” by way of cash receptacles in local businesses, organizations, and schools. Aware that March 1st is quickly approaching, we will begin our soft roll-out of the campaign on the1st and will officially begin the publicized campaign in conjunction with St. Patrick’s Day on March 17th. Would you consider joining us in this fight!?

Frequently Asked Questions

1. How will the Mission use the money raised?
a. 100% of proceeds go directly into the Mission’s General Fund which is used to pay for our food, shelter,        recovery and other services.

2. How will the money be retrieved?
a. Each Friday Mission staff and volunteers with proper identification will come to your place of business to collect weekly donations.

3. What are the dimensions of the receptacles?
a. Receptacles have a 5” base and a 7” height.

4. Do I have to create signage?
a. No, the Mission will create signage to attach to the receptacle. However, if you choose to promote the campaign you are more than welcome to do so.

5. How will the Mission be publicizing the “Food Fight”?
a. Television, radio, e-marketing, and additional public relations efforts

6. What are the dates of the Campaign?
a. March 1st – April 30th 2011

7. Who will be participating?
a. Businesses and educational institutions all over the North State.

8. How much does a meal cost at the GNRM?
a. We use an average cost of approximately $2.25 per meal to track results for the Food Fight.

9. Who are your sponsors?
a. Mercy Medical Center, Redding.

10. If I have questions, who do I contact?
a. If you have any other questions regarding the Food Fight, please contact Luke Pettengill or Ken White at (530) 242-5920.